CrownRubber's 2002 national ad campaign has taken on a new dimension with the
July 3, 2003 2:47 PM

CrownRubber's 2002 national ad campaign has taken on a new dimension with the introduction of a page-and-a-third ad format—a first for the tire category. Shot from the road upwards and featuring an edgy, aggressive image, readers can appreciate how the tire improves the vehicle's appearance. The supporting copy explains that the aggressive good looks are only part of the story. The rest of the story focuses on tire performance and ride quality.



   
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